Gordon Glenister is a leading authority in influencer marketing, blending academic expertise with deep industry knowledge. As Global Head of Influencer Marketing at the BCMA and a part-time lecturer, Gordon brings real-world insight into the classroom, equipping students with the skills to excel in a competitive digital landscape. He is an award-winning author of Influencer Marketing Strategy, host of the Influence Global podcast, a seasoned journalist, and founder of the GGA Influencer Marketing Agency. Gordon also leads the VIP Executive Influence Program, helping executives build personal influence in their industries. His dynamic approach and commitment to education make him an inspiring mentor for the next wave of marketing talent.
Empowering Future Talent
We believe in equipping the next generation of marketers with real-world experience and meaningful industry connections to drive career success from day one.
Bridging Academia and Industry
Our vision is to close the gap between classroom theory and business practice by fostering collaborative projects between students and leading brands.
We are committed to advancing the influencer marketing industry through education, innovation, and global community-building.
The Branded Content Marketing Association (BCMA) is a global leader in advancing the branded content and influencer marketing industry. Committed to bridging the gap between education and real-world experience, BCMA offers students and professionals unparalleled access to brands, agencies, and industry events through innovative programs and memberships. Through partnerships with universities, BCMA empowers students to work hands-on with businesses to develop impactful influencer marketing strategies—preparing the next generation of marketing professionals with the tools, insights, and connections they need to succeed.
Creates content and promotes brands to their audience, leveraging trust and personal connection.
Plans, executes, and monitors influencer campaigns to align with brand goals.
Designs the overall influencer strategy, selecting platforms, messaging, and audience targeting.
Represents influencers in negotiations, brand deals, and content planning.
Develops branded content assets that influencers may use or that complement influencer campaigns.
Boosts influencer content with targeted ads to expand reach and optimize performance.
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