The Psychology Behind Why Influencer Marketing Works
Influencer marketing isn’t just a trendy tactic — it’s rooted in powerful psychological principles that explain why people follow, trust, and buy from influencers. Understanding the science behind influence can help brands design more authentic campaigns and help creators grow deeper connections with their audience. 1. Social Proof: “If they like it, I probably will […]
How to Land a Job in Influencer Marketing (Even Without Experience)
With influencer marketing booming into a $30 billion industry by 2025, more companies are hiring for influencer marketing roles than ever before. But what if you’re starting fresh with no direct experience? Good news: this fast-growing field values creativity, digital fluency, and a proactive mindset over formal credentials. Here’s how to break into the influencer […]